The key to the success of Code Amber is the vast reach that we have for Amber Alert distribution to our network of over 478,000 web site and desktop tickers. Code Amber is supported and made possible by the Web community. We receive no government funding or grants. We accept donations to offset the cost of the Ticker and providing communications between law enforcement and broadcast media. We do not charge anyone for any of our services. Every little bit helps.
Advocates for missing children would like to see all cases get the attention that high-profile incidents receive, but the vast majority of abduction cases go relatively unnoticed.
"News directors are first and foremost looking for news," Ernie Allen, president and CEO of the National Center for Missing and Exploited Children, told Court TV. "So if you look at the recent cases that have gotten so much attention ... those children disappeared from their homes and their own beds. It is a scenario that absolutely terrifies every parent. Thus, it's news."
"All kidnappings are local events," said Klaas, who founded the Klaas Kids Foundation after his 12-year-old daughter, Polly, was kidnapped and murdered in 1993. "You don't turn your back on your local media in an attempt to get more national publicity. As good as he is, Larry King is not going to be around when your story stops making headlines."
Law Enforcement, real time information and the media are your best friends when someone goes missing. And Code Amber is a media leader dedicated to the aggregation and online syndication of both Amber Alerts in the U.S. and Canada.