Geo Specific News Puts Smart Eyes on the Street Thousands Respond to Internet-Delivered Amber Alerts through CANS Affiliate Sponsorship Model
Press Release: For Immediate Release
(Mandeville, LA. March 17, 2009) -- Code Amber (www.codeamber.com) today announces the success of its affiliate sponsor program to rapidly raise awareness of thousands of concerned citizens through Internet-delivered Amber Alerts, proven by the response to two recent abduction alerts. The alerts, one of which occurred in Ohio on Saturday, March 7, and one in Illinois on Monday, March 9, have generated over 16,500 unique visits to the Code Amber website. Each visit increased the number of 'smart eyes' on the street participating with Law Enforcement in search of those missing persons and validated the CANS affiliate sponsor model. In this case, Internet service provider WOW!, through an in-browser messaging platform supplied by vendor PerfTech, was able to deliver geo-targeted Amber Alerts in real-time from CodeAmber's News Feed. WOW! is a competitive provider of cable television, high-speed Internet and telephone services, operating in Michigan, Ohio, Indiana and Illinois, serving approximately 350,000 broadband subscribers
CANS' unique service is able to map the bearing of the suspect and share the state's alert with appropriate surrounding states. Through the PerfTech platform and the auspices of Internet provider WOW!, the ability to immediately disseminate valuable information to a specific target area proves to be a highly effective means to involve the community in a missing person search.
"Because the at-home population spends increasingly more time online, PerfTech's in-browser messaging has become a highly effective vehicle for reaching Internet subscribers. We are proud that our platform can help the Code Amber organization raise awareness in these time-critical situations," stated Rod Frey, PerfTech President.
CANS provides a commercial news feed to participating services like WOW!, in addition to hundreds of corporate and private news and information distribution services including; CBS, NBC, ABC, MSNBC, CNN, Google, O'Reilly, and FaceBook, as well as local and regional broadcasters, all of whom can acquire real time geo specific alerts about missing persons from CANS.
Bryant Harper, Founder and President of the Code Amber News Service said; "Our goal is and always will be to put information in front of someone who might be able to assist law enforcement to find a missing person before harm comes to them."
About Code Amber News Service (CANS)
Since 2002, CANS has reached an audience of 1.8 billion through its website tickers and point of display feeds presented through our strategic relationships, including other media outlets, retail merchants, internet service providers, corporate sponsors, affiliate partners, federal, state and local agencies, as well as concerned citizens. Code Amber now reaches over 500,000 web sites and personal desktops with the Code Amber Ticker across the US and Canada. Code Amber is a member of ONA-Online News Association and RTNDA- Radio Television News Directors Association. No other news means so much to so many. CANS is a wholly owned subsidiary of GTX Corp (OTCBB:GTXO), a leader in two-way GPS / Personal Location Services, committed to pioneering, creating, and delivering personal location solutions empowering the global community.
CodeAmber.com? 2002, 2009
For more information, please contact:
Bryant Harper
President
Code Amber News Service
(985) 789-7604
Kathy Donzis
Communications Manager
PerfTech, Inc.
(210) 893-4000
###
|
|
|
